2016, Major General Josue (Joe) Robles, Jr., USA (Ret.)
Major General Josue (Joe) Robles, Jr., USA (Ret.) retired from USAA in 2015 after serving seven years as president and chief executive officer. USAA is a FORTUNE 150 financial services company, ranked No. 28 on FORTUNE’s list of the World’s Most Admired Companies. During Robles’s tenure as CEO, USAA grew customers 63 percent, revenue 67 percent, net worth 87 percent, assets owned and managed 70 percent, and more than doubled employee engagement. An advocate for military families, Robles led USAA to national prominence for hiring veterans and military spouses, and his emphasis on innovation resulted in the number of employee-generated patents increasing from five to more than 550.
Headquartered in San Antonio, Texas, with offices throughout the United States and Europe, USAA has been serving military families since 1922 and is well known for its exceptional service, offering its more than 11 million members a comprehensive range of insurance, banking, investment products, financial advice and planning, and services designed to help them meet their financial needs. Robles was a USAA board member from 1990 to 1994 while on active duty, and joined USAA in 1994, serving as CFO and controller until he was named president and CEO in 2007.
Born in Rio Piedras, Puerto Rico, Robles joined the U.S. Army in 1966. For the next 28 years, he served in a variety of command and staff positions, including active duty posts in Korea, Vietnam, Germany, and Operations Desert Shield/Desert Storm in the Middle East. He served as the director of the Army budget and as commanding general of the 1st Infantry Division (the Big Red One). During his military career, Robles was recognized numerous times for service and honor. He received the Distinguished Service Medal with Oak Leaf Cluster, the Legion of Merit with two Oak Leaf Clusters, the Bronze Star with Oak Leaf Cluster, and the Meritorious Service Medal with Oak Leaf Cluster.
In 2009, The Christian Science Monitor named Robles the “No. 1 Veteran in Business” and American Banker named him “Innovator of the Year.” In 2011, he received the Horatio Alger Award, in 2013 was named the Arizona State University “Executive of the Year,” and in 2014, the Texas Diversity Council honored him with the “CEO Champion of Diversity” award. In 2015, the U.S. Secretary for Veterans Affairs selected Robles to chair the MyVA Advisory Committee. He is also Chairman of P16Plus Council of Greater Bexar County Foundation and serves on the boards of directors of DTE Energy, the CHRISTUS Santa Rosa Health System, the CHRISTUS Santa Rosa Children’s Hospital Foundation, San Antonio’s Early Childhood Education Municipal Development Corporation, and United Way of San Antonio and Bexar County. He also is a member of the Oliver Wyman Senior Advisory Board, as well as the Advisory Board of the Kay Bailey Hutchison Center for Latin America Law at the University of Texas.
Robles holds a bachelor of business administration degree in accounting from Kent State University and a master's degree in business administration from Indiana State University. His military education included U.S. Army Command and General Staff College, Spanish Army General Staff College, and U.S. Naval War College.
He and his wife, Patty, have three children.